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Creating a Bigger, Better Lead Generation Process

by Brian Gossett | B2B Marketing Services, Lead Generation, Telemarketing

A large-scale global company with the mission of transforming energy management and automation in both residential and business environments came to ResponsePoint with a few pain points around lead generation, and we collaborated with the client's team to create a more efficient, effective b2b lead generation process—with a bigger ROI.

STRONG B2B LEAD GENERATION PROCESS RESULTS IN STRONG ROI

by Brian Gossett

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Are Your B2B Email Marketing Campaigns Underperforming? Here’s Why.

by Brian Gossett | B2B Database, B2B Marketing Services, Email Marketing, Uncategorized

B2B email marketing campaigns can be powerful tools in your sales funnel. These campaigns can be quickly and affordably created and executed and can be effective in driving response to your offer or website. Unfortunately, the actual response to a strategically mapped out campaign doesn’t always meet expectations.