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	<title>ResponsePoint</title>
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	<link>http://www.responsepoint.com</link>
	<description>B2B Lead Generation Solutions</description>
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		<title>Customizing Your Lead Generation Programs to the Right Stage of the Buying Process</title>
		<link>http://www.responsepoint.com/topics/customizing-your-lead-generation-programs-to-the-right-stage-of-the-buying-process/</link>
		<comments>http://www.responsepoint.com/topics/customizing-your-lead-generation-programs-to-the-right-stage-of-the-buying-process/#comments</comments>
		<pubDate>Tue, 15 May 2012 12:33:01 +0000</pubDate>
		<dc:creator>Ken Pikulik</dc:creator>
				<category><![CDATA[Direct Mail]]></category>
		<category><![CDATA[Email Marketing]]></category>
		<category><![CDATA[General Marketing]]></category>
		<category><![CDATA[Lead Generation]]></category>
		<category><![CDATA[Marketing Strategy]]></category>

		<guid isPermaLink="false">http://www.responsepoint.com/?p=516</guid>
		<description><![CDATA[Building a successful B2B lead generation program requires anticipating requests and integrating into your response both an answer and an incentive to help the prospect take the next step toward making a purchase decision. This is particularly true for B2B organizations that have a complex sales process. For these organizations, an inquiry from a prospect [...]]]></description>
			<content:encoded><![CDATA[Building a successful B2B lead generation program requires anticipating requests and integrating into your response both an answer and an incentive to help the prospect take the next step toward making a purchase decision. This is particularly true f]]></content:encoded>
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		<title>Don’t be a Habitual Marketer</title>
		<link>http://www.responsepoint.com/topics/dont-be-a-habitual-marketer/</link>
		<comments>http://www.responsepoint.com/topics/dont-be-a-habitual-marketer/#comments</comments>
		<pubDate>Tue, 08 May 2012 17:30:31 +0000</pubDate>
		<dc:creator>Ken Pikulik</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Direct Mail]]></category>
		<category><![CDATA[General Marketing]]></category>
		<category><![CDATA[Lead Generation]]></category>
		<category><![CDATA[Marketing Strategy]]></category>
		<category><![CDATA[Trade Shows]]></category>

		<guid isPermaLink="false">http://www.responsepoint.com/?p=515</guid>
		<description><![CDATA[I cringe when I hear the phrase “because we’ve always done it that way.” That’s the battle cry of the Habitual Marketer. It’s often heard when asked why they decided to invest in a B2B lead generation program that doesn’t have a clearly d]]></description>
			<content:encoded><![CDATA[I cringe when I hear the phrase “because we’ve always done it that way.” That’s the battle cry of the Habitual Marketer. It’s often heard when asked why they decided to invest in a B2B lead generation program that doesn’t have a clearly d]]></content:encoded>
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		<item>
		<title>Making Your Captcha User Friendly</title>
		<link>http://www.responsepoint.com/topics/making-your-captcha-user-friendly/</link>
		<comments>http://www.responsepoint.com/topics/making-your-captcha-user-friendly/#comments</comments>
		<pubDate>Thu, 03 May 2012 20:23:20 +0000</pubDate>
		<dc:creator>Ken Pikulik</dc:creator>
				<category><![CDATA[Email Marketing]]></category>
		<category><![CDATA[General Marketing]]></category>
		<category><![CDATA[Lead Generation]]></category>
		<category><![CDATA[Online Marketing]]></category>

		<guid isPermaLink="false">http://www.responsepoint.com/?p=512</guid>
		<description><![CDATA[While you may not know the technical term “Captcha,” you certainly know what it is. If you’ve spent any amount of time online, you’ve come across those tiny little text images that are nearly illegible. Captchas are a byproduct in the fight a]]></description>
			<content:encoded><![CDATA[While you may not know the technical term “Captcha,” you certainly know what it is. If you’ve spent any amount of time online, you’ve come across those tiny little text images that are nearly illegible. Captchas are a byproduct in the fight a]]></content:encoded>
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		<slash:comments>0</slash:comments>
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		<title>Building a B2B Lead Generation Database</title>
		<link>http://www.responsepoint.com/topics/building-a-b2b-lead-generation-database/</link>
		<comments>http://www.responsepoint.com/topics/building-a-b2b-lead-generation-database/#comments</comments>
		<pubDate>Mon, 30 Apr 2012 16:29:26 +0000</pubDate>
		<dc:creator>Ken Pikulik</dc:creator>
				<category><![CDATA[Data Management]]></category>
		<category><![CDATA[Direct Mail]]></category>
		<category><![CDATA[General Marketing]]></category>
		<category><![CDATA[Lead Generation]]></category>

		<guid isPermaLink="false">http://www.responsepoint.com/?p=511</guid>
		<description><![CDATA[The importance of your customer and prospect database cannot be understated. It’s by far the most important element of any B2B lead generation program. Without it, even the most creative and enticing marketing campaign will ultimately fail. On the]]></description>
			<content:encoded><![CDATA[The importance of your customer and prospect database cannot be understated. It’s by far the most important element of any B2B lead generation program. Without it, even the most creative and enticing marketing campaign will ultimately fail. On the ]]></content:encoded>
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		<title>Use Bad Leads to Optimize Marketing Performance</title>
		<link>http://www.responsepoint.com/topics/use-bad-leads-to-optimize-marketing-performance/</link>
		<comments>http://www.responsepoint.com/topics/use-bad-leads-to-optimize-marketing-performance/#comments</comments>
		<pubDate>Wed, 25 Apr 2012 19:50:02 +0000</pubDate>
		<dc:creator>Ken Pikulik</dc:creator>
				<category><![CDATA[Data Management]]></category>
		<category><![CDATA[Direct Mail]]></category>
		<category><![CDATA[Email Marketing]]></category>
		<category><![CDATA[Events]]></category>
		<category><![CDATA[Lead Generation]]></category>
		<category><![CDATA[Marketing Budgeting]]></category>
		<category><![CDATA[Marketing Strategy]]></category>
		<category><![CDATA[Trade Shows]]></category>

		<guid isPermaLink="false">http://www.responsepoint.com/?p=509</guid>
		<description><![CDATA[Successful lead generation programs produce high-quality, sales-ready prospects for your sales team. They also produce a ton of data about your customers and prospects that can be utilized to optimize the ROI of your future marketing programs. Unfort]]></description>
			<content:encoded><![CDATA[Successful lead generation programs produce high-quality, sales-ready prospects for your sales team. They also produce a ton of data about your customers and prospects that can be utilized to optimize the ROI of your future marketing programs. Unfort]]></content:encoded>
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		<title>Promoting and Managing Customer Events</title>
		<link>http://www.responsepoint.com/topics/promoting-and-managing-customer-events/</link>
		<comments>http://www.responsepoint.com/topics/promoting-and-managing-customer-events/#comments</comments>
		<pubDate>Thu, 19 Apr 2012 13:23:50 +0000</pubDate>
		<dc:creator>Ken Pikulik</dc:creator>
				<category><![CDATA[Events]]></category>
		<category><![CDATA[General Marketing]]></category>
		<category><![CDATA[Lead Generation]]></category>
		<category><![CDATA[Marketing Strategy]]></category>
		<category><![CDATA[Trade Shows]]></category>

		<guid isPermaLink="false">http://www.responsepoint.com/?p=508</guid>
		<description><![CDATA[Customer events are a vital component of your marketing portfolio. They come in all sizes from simple Lunch &#038; Learns to full blown user conferences, and provide a great avenue for sharing information and building relationships on a more personal leve]]></description>
			<content:encoded><![CDATA[Customer events are a vital component of your marketing portfolio. They come in all sizes from simple Lunch & Learns to full blown user conferences, and provide a great avenue for sharing information and building relationships on a more personal leve]]></content:encoded>
			<wfw:commentRss>http://www.responsepoint.com/topics/promoting-and-managing-customer-events/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>How to Increase Lead Generation Response Rates</title>
		<link>http://www.responsepoint.com/topics/how-to-increase-lead-generation-response-rates/</link>
		<comments>http://www.responsepoint.com/topics/how-to-increase-lead-generation-response-rates/#comments</comments>
		<pubDate>Tue, 17 Apr 2012 00:25:19 +0000</pubDate>
		<dc:creator>Ken Pikulik</dc:creator>
				<category><![CDATA[Direct Mail]]></category>
		<category><![CDATA[Email Marketing]]></category>
		<category><![CDATA[General Marketing]]></category>
		<category><![CDATA[Lead Generation]]></category>
		<category><![CDATA[Marketing Strategy]]></category>
		<category><![CDATA[Online Marketing]]></category>

		<guid isPermaLink="false">http://www.responsepoint.com/?p=507</guid>
		<description><![CDATA[There is no magic formula for making prospects respond to your marketing promotions every time. Even giving “it” (whatever “it” is) away for free will be met with skepticism and mistrust. When applied to B2B lead generation programs, this mis]]></description>
			<content:encoded><![CDATA[There is no magic formula for making prospects respond to your marketing promotions every time. Even giving “it” (whatever “it” is) away for free will be met with skepticism and mistrust. When applied to B2B lead generation programs, this mis]]></content:encoded>
			<wfw:commentRss>http://www.responsepoint.com/topics/how-to-increase-lead-generation-response-rates/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The Four Essentials of Web Page Design to Improve Your SEO</title>
		<link>http://www.responsepoint.com/topics/the-four-essentials-of-web-page-design-to-improve-your-seo/</link>
		<comments>http://www.responsepoint.com/topics/the-four-essentials-of-web-page-design-to-improve-your-seo/#comments</comments>
		<pubDate>Fri, 13 Apr 2012 14:21:54 +0000</pubDate>
		<dc:creator>Ken Pikulik</dc:creator>
				<category><![CDATA[General Marketing]]></category>
		<category><![CDATA[Marketing Strategy]]></category>
		<category><![CDATA[Online Marketing]]></category>

		<guid isPermaLink="false">http://www.responsepoint.com/?p=505</guid>
		<description><![CDATA[Web page design isn’t rocket science. There are numerous tools available to help you build and manage a website, so it’s not unheard of to consider doing this yourself. The first step is to determine how your site will look visually and invest th]]></description>
			<content:encoded><![CDATA[Web page design isn’t rocket science. There are numerous tools available to help you build and manage a website, so it’s not unheard of to consider doing this yourself. The first step is to determine how your site will look visually and invest th]]></content:encoded>
			<wfw:commentRss>http://www.responsepoint.com/topics/the-four-essentials-of-web-page-design-to-improve-your-seo/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<title>Extend the Life of Your Marketing Materials</title>
		<link>http://www.responsepoint.com/topics/extend-the-life-of-your-marketing-materials/</link>
		<comments>http://www.responsepoint.com/topics/extend-the-life-of-your-marketing-materials/#comments</comments>
		<pubDate>Wed, 11 Apr 2012 00:37:06 +0000</pubDate>
		<dc:creator>Ken Pikulik</dc:creator>
				<category><![CDATA[Direct Mail]]></category>
		<category><![CDATA[General Marketing]]></category>
		<category><![CDATA[Lead Generation]]></category>
		<category><![CDATA[Marketing Strategy]]></category>
		<category><![CDATA[Online Marketing]]></category>

		<guid isPermaLink="false">http://www.responsepoint.com/?p=504</guid>
		<description><![CDATA[As marketing professionals, we spend a lot of time creating materials that will entice our target prospects to identify themselves and their interests. In most cases, they respond by filling out forms or clicking on links within e-mails to gain acces]]></description>
			<content:encoded><![CDATA[As marketing professionals, we spend a lot of time creating materials that will entice our target prospects to identify themselves and their interests. In most cases, they respond by filling out forms or clicking on links within e-mails to gain acces]]></content:encoded>
			<wfw:commentRss>http://www.responsepoint.com/topics/extend-the-life-of-your-marketing-materials/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<title>Lead Generation Requires Giving . . . a Little</title>
		<link>http://www.responsepoint.com/topics/lead-generation-requires-giving-a-little/</link>
		<comments>http://www.responsepoint.com/topics/lead-generation-requires-giving-a-little/#comments</comments>
		<pubDate>Thu, 05 Apr 2012 16:48:13 +0000</pubDate>
		<dc:creator>Ken Pikulik</dc:creator>
				<category><![CDATA[General Marketing]]></category>
		<category><![CDATA[Lead Generation]]></category>
		<category><![CDATA[Marketing Strategy]]></category>

		<guid isPermaLink="false">http://www.responsepoint.com/?p=502</guid>
		<description><![CDATA[There are numerous strategies and tactics to generate leads. The common element, regardless of your choice, is the need to entice your target audience to take action. This could be something as simple as clicking on a link or as complex as actually m]]></description>
			<content:encoded><![CDATA[There are numerous strategies and tactics to generate leads. The common element, regardless of your choice, is the need to entice your target audience to take action. This could be something as simple as clicking on a link or as complex as actually m]]></content:encoded>
			<wfw:commentRss>http://www.responsepoint.com/topics/lead-generation-requires-giving-a-little/feed/</wfw:commentRss>
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