Challenge
A product group within a billion-dollar technology manufacturing company needed to improve attendance at their seminar and webinar events. These events were important vehicles for keeping buyers informed about new products and promotions.

Solution
ResponsePoint developed a database of customers and prospective customers most likely to have an interest in our client’s product and new product development information. We setup an event marketing process to effectively manage event registrations, pre-event confirmation, and post-event follow-up. The process employed telemarketing, email and direct mail communications in a cost-effective mix to optimize attendance.

Result
ResponsePoint effectively doubled event registrations, and event attendance increased proportionally. Because we also managed post event follow-up and qualification, the client’s sales team received significantly more and better qualified leads than previous events had produced.

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