Challenge
A world leader in technology and electronics manufacturing needed to improve the flow of sales opportunities for its enterprise application consulting group.

Solution
ResponsePoint developed and implemented a closed-loop marketing process and built-out a supporting database. To populate the database, we identified target companies from over 300 internal and external data sources. We provided the client with call center, direct mail, email and fulfillment support for their marketing campaign and marketing event investments and we ensured that all newly captured information was updated in the database.

Result
ResponsePoint helped this client to shorten the previous average sales cycle by 20%. Also, we were able to identify more than 500 database contacts as qualified sales leads, giving our client's sales pipeline a significant boost.

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