CRM Support

It’s no secret; CRM has failed outright or fallen short of expectations in most instances. Gartner Group, a leading CRM analyst, projects failure rates to climb as high as 80% by mid year this year. With the billions of dollars that have been invested, how could CRM perform so poorly in so many instances?

In our view, too many companies see CRM as a software solution for increasing customer efficiencies – allowing them to sell more, reduce their cost of selling, or both. Unfortunately, thousands or even millions of dollars later, most companies are no better off than they were before implementing CRM. In some cases they’re worse off.

It’s not that companies shouldn’t want to sell more or reduce their cost of selling. It’s just that the angle of approach is all wrong. A company-centric initiative will frustrate and alienate good customers and achieve results quite opposite those desired. (Customers are typically not impressed with multi-level, auto-attendants or automated weekly email promotions.)

The true power of CRM is its ability to make life better for the individual customer. If a customer believes you are speaking to her, solving her problems, or making her life easier, you will have a much better chance of getting and keeping her attention. CRM can help you do this and do it well. The benefits to the company will follow.

At ResponsePoint, CRM is at the heart of what we do. We know CRM, how to use it for more individually relevant communications, and how to continually grow its value. Our on-demand marketing services help companies to use CRM as we believe it was intended – to deliver the right message to the right person at the right time to create remarkable customer value.

We can support virtually any CRM system. Whether we acquire licenses and work directly in your system, provide integration between systems, or simply exchange flat files, ResponsePoint will make CRM one of the most valuable assets your company owns.